In this post, We are going to show you the proven 5 Steps of keyword research blueprint.
Today you are going to learn exactly how to find the best Keywords for your business. All of your Competitors are using the same old approach of searching random keywords in the research tool, no wonder these generic Keywords you find are insanely competitive.
Now over the years, we have developed a Keyword planning blueprint that works really well. Specifically, this will help you uncover keywords that your competitors might not be focussing on.
STEP-1 – IDENTIFY YOUR CUSTOMER PERSONA
This is the step that most people skip and it hurts them. So what does “Identify your customer persona” actually mean?
Fact – Your customer spends 99.9% of time online not searching for what you sell. In other words, if you target your customers only when they search for the exact thing you sell, you are missing out on hundreds of other opportunities to get in front of them.
Let us explain to you with our example- In our case, We know most of our readers are people looking to rank up their website.
Keywords like SEO Training, SEO Coaching, SEO Services are normally used by our competitors. However, we’ve discovered that dozens of keywords that my target customers typed into google were related to our products but had nothing to do with SEO Training.
Keywords like On page SEO, Link Building, How to get more traffic, SEO Tools are the keywords we target and get huge organic traffic.
That’s the power of keyword research based on your customer’s persona. For example, if you run an online flower shop, you might say your customer is a bride getting ready for her upcoming wedding.
It’s Easy! Now that you have identified your customer’s persona. It’s time to find topics that your customer is interested in, which leads us to the next step in the keyword research blueprint.
STEP-2 FIND THE CUSTOMER’S TOPIC
How to find customers’ topics? Go to the sites and portals where your target customer hangs out online. Then look for topics they tend to discuss. Like in our case, our target audience hangs out on marketing communities like inbound.org and Growth Hackers.
In your case, customers might be hanging out on Pinterest, Reddit, Youtube, Industry blogs, or Forums.
Once you identify where your target customer hangs out, its time to keep an eye on the topics that are important to them.
Dig out the internet to find at least 5 topics that your target customers talked about in online communities.
Now it’s time to drill down into finding keywords.
STEP-3 KEYWORD IDEA GENERATION
Here are our 4 favorite tactics for on-top keywords that your competitors doesn’t know about.
- First, we have Google Suggest
- Next, we have Quora. It’s a massive community of people that ask and answer questions on every topic. All you need to do is search for your topic in Quora and see which keyword tend to show up.
- Our next tactic for finding keywords is to use Reddit. It’s also a massive community that discusses every topic under the Sun from pets to politics. To use it, simply head over to Reddit and search for your topic, and keep an eye out for words and phrases that tend to come up again and again.
- Google searches related features – Search your keyword in Google and scroll down to the bottom of the results. Google then shows you other searches that are related to the keyword you just put in. These are usually excellent long-tail keywords that you can target with your content.
- You can also use Wikipedia to get some amazing keyword ideas. Make sure to check out the table of content for the entry.
Now you have the list of potential keywords, It’s time to choose the best from the list. How?
STEP 4– By Analyzing each Keyword Commercial Intent
What if your site shot to the top of Google for your target keyword and you started getting tons of traffic? Is that enough?
NO
Maybe the people searching for that keyword may not have much to spend on your product, which in turn makes it very difficult for you to monetize that traffic. That’s why we need to pay very close attention to a keyword’s commercial intent.
Commercial intent simply means How likely to someone searching for a given keyword is looking to buy from you.
Here is how to find out if your keyword has a high commercial intent or not.
First- Head over to the Google Keyword Planner & type in one of your potential keywords. Then take a look at the suggested bid column. This shows you how much advertisers are spending in Adwords for a single click from this keyword.
Obviously, the higher the suggested bid, the more valuable the keyword is.
PRO TIP – Another simple way to size up commercial intent is to see how many AdWords ads appear when you search for your keyword in Google.
Let’s jump to the last step.
STEP-5 SEARCH VOLUME AND KEYWORD TREND
Google shows you the average keyword searches- Which is an extremely unhelpful search volume range.
So, how can you see how many people searched for your keyword?
There are 2 premium tools that get the job done:-
- SEM RUSH – Type the keyword in the search box and they’ll show you how many searches that keyword gets every month.
- KWfinder.com
Before you decide on a keyword, We recommend one last Bonus Step.
BONUS STEP
This step is completely optional, but in our experience, it helps you find the best keywords for your business.
- Look into your keyword growth in Google Trends – Check if your keyword is growing in popularity or which of the keyword is trending.
That’s all from our 5-step Keyword Planning blueprint. If you follow this blueprint, you should have a handful of excellent keywords that you can use. Once you have those, it’s a matter of getting content optimized around those terms.